Hakanai's New Features: How to Optimize Your Content Strategy in 2025

February has been packed with exciting updates for the Hakanai team! We're thrilled to present in detail the features that have just been deployed and that will change how you analyze and improve your content. Let's dive into these innovations that will help you make more informed decisions for your content strategy.

Click Tracking: Monitor Your Readers' Engagement

Click tracking is finally here! This feature now allows you to see exactly which elements of your content capture your readers' attention. No more guessing about what works and what doesn't.

What you can do with Click Tracking:

• The destination URL of every clicked link on your site
• The link text content that visitors interact with

This automated tracking works across your entire site with minimal configuration - simply add the data-link-tracking="true" attribute to your Pulse tracking script:

<script
  defer async
  src="https://tracker.hakanai.io/hakanai.min.js" 
  data-site="YOUR_SITE_ID" 
  data-link-tracking="true">
</script>

To start using this feature, check out our complete documentation on Click Tracking

Content Insights: Identify Your Successful Content at a Glance

The new content analysis features give you a clear and immediate view of each article's performance. Thanks to a system of visual badges and comparative indicators, you can now:

• Spot your star content with "Top 1%", "High Engagement", and other performance indicators
• Compare each article to your blog's average to quickly identify over-performers and under-performers
• Analyze reading time metrics to understand if your content maintains attention until the end
• Identify topics that truly resonate with your audience to refine your editorial line

These insights allow you to adjust your content strategy, focusing on what truly works rather than relying on intuition.

Broadcast: Smarter Newsletter Distribution

The Broadcast module has been enhanced with new features to make your email communication even more effective:

• Test before you send: Check how your emails render on different email clients before distributing them to your entire audience
• Test your rss feed: Validate your rss feed before activating your campaign

What's Next?

I am already working on new features for the coming months. Feel free to share your ideas and vote for future developments on our feedback platform - your opinion directly influences the roadmap!